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Investment and Analysis Report on Production Feasibility of China Detergent Products

No:yb07-60   China Report Hall   [Print]   [Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="Investment and Analysis Report on Production Feasibility of China Detergent Products">Investment and Analysis Report on Production Feasibility of China Detergent Products</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Investing and Consulting Report on China Spirulina (non-medical nutrition) Market in 2006</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: June 2007</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version or EMS Speedpost</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy:500 Electronic:700 Both:800</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=60" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>Part one&nbsp;&nbsp; Analysis on industrial survey <BR>Chapter one&nbsp;&nbsp; Developing survey &nbsp;1<BR>Section one&nbsp;&nbsp; Definition and categories &nbsp;1<BR>1, Definition&nbsp;1<BR>2, Categories &nbsp;1<BR>3, Components and mechanism &nbsp;2<BR>Section two&nbsp;&nbsp; Analysis on developing features &nbsp;5<BR>1, Higher concentration &nbsp;5<BR>2, Low per capita consumption level and great market potential &nbsp;6<BR>3, Change of enterprises strategy is following the market demand &nbsp;6<BR>4, Short of effective integration in marketing strategy &nbsp;7<BR>5, Diversified management became the trend&nbsp;7<BR>Chapter two&nbsp;&nbsp; Analysis on developing environment &nbsp;9<BR>Section one&nbsp;&nbsp; Macro-political environment 9<BR>1, Phosphorless detergent has great market potential for environmental protection &nbsp;9<BR>2, Impersonal analysis on present eutrophication of water in China&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;9<BR>3, Effect of new standards &nbsp;13<BR>Section two&nbsp;&nbsp; Analysis on economic environment &nbsp;15<BR>1, The production material will keep in high price in the second half of this year &nbsp;15<BR>2 nbsp;Effect of intense energy supply and material increase&nbsp; 16<BR>Section three&nbsp;&nbsp; Social environment 16<BR>1, Dualized market structure is changing in cities and towns&nbsp; 16<BR>2, Increase in market entrance barrier 17<BR>3, Great potential in demand &nbsp;17<BR>Section four&nbsp;&nbsp; Technical environment 18<BR>Section five&nbsp;&nbsp; Analysis on upstream and downstream industries &nbsp;19<BR>1, Surfactant &nbsp;19<BR>2, Alkyl benzene 21<BR>3, Acrylic acid 22<BR>4, Detergent builder &nbsp;24<BR>Part two&nbsp;&nbsp; Analysis on market development <BR>Chapter three&nbsp;&nbsp; Developing survey of China detergent market&nbsp; &nbsp;27<BR>Section one&nbsp;&nbsp; Developing history &nbsp;27<BR>Section two&nbsp;&nbsp; Overall development &nbsp;33<BR>Section three&nbsp;&nbsp; Existing problems&nbsp;35<BR>1, In cost &nbsp;35<BR>2, In components 37<BR>3, In phosphor limitation &nbsp;38<BR>4, In quality &nbsp;45<BR>5, In packaging &nbsp;46<BR>Chapter Four&nbsp;&nbsp; Economic development of China detergent market&nbsp;48<BR>Section one&nbsp;&nbsp; Key economic index&nbsp;48<BR>1, Key regional indexes in 2005 &nbsp;48<BR>2, Key regional indexes in 2006&nbsp;75<BR>Section two&nbsp;&nbsp; Regions and products &nbsp;104<BR>Section three&nbsp;&nbsp; Sales characteristics&nbsp;118<BR>Section four&nbsp;&nbsp; Analysis on import and export &nbsp;119<BR>Part three&nbsp;&nbsp; Analysis on competition structure <BR>Chapter five&nbsp;&nbsp; Market competition &nbsp;121<BR>1, Threat and opportunities of enterers &nbsp;121<BR>2, Counterbalance in competition between brands at home and abroad &nbsp;121<BR>3, Fast growth of local brands &nbsp;122<BR>4, Expanding of overseas brands &nbsp;123<BR>5, The application of ozone scrubbing technology &nbsp;123<BR>Chapter Six&nbsp;&nbsp; Analysis on substitutes &nbsp;125<BR>Section one&nbsp;&nbsp; Substitutes competition of detergent and laundry detergent sheet &nbsp;125<BR>Section two&nbsp;&nbsp; Substitutes competition of detergent and liquid laundry detergents 126<BR>1, Competition survey &nbsp;126<BR>2, Analysis on advantages &nbsp;127<BR>3, Developing trend &nbsp;128<BR>Section three&nbsp;&nbsp; Competition between detergents-using and detergentless using washing machine&nbsp;130<BR>1, Competition survey&nbsp;130<BR>2, Main types of washing machines &nbsp;130<BR>3, Challenge proposing &nbsp;132<BR>4, Detergentless using washing machine is not mature&nbsp;&nbsp; &nbsp;133<BR>Chapter seven&nbsp;&nbsp; Key enterprises&nbsp;135<BR>Section one&nbsp;&nbsp; Guangzhou Lonkey Company &nbsp;135<BR>1, Company survey &nbsp;135<BR>2, Operation of company &nbsp;136<BR>3, Development &nbsp;137<BR>Section two&nbsp;&nbsp; Shanghai Whitecat Group&nbsp;138<BR>1, Company survey&nbsp;138<BR>2, Development &nbsp;140<BR>3, Operation &nbsp;141<BR>4, In-depth marketing &nbsp;142<BR>Section three&nbsp;&nbsp; P &amp; G Guangzhou 146<BR>1, Company survey&nbsp;146<BR>2, Analysis on company s competition strategy &nbsp;148<BR>3, Developing trend &nbsp;154<BR>Section four&nbsp;&nbsp; Nafine Group &nbsp;160<BR>1, Company s survey &nbsp;160<BR>2, Operation &nbsp;161<BR>3, Developing trend &nbsp;162<BR>Section five&nbsp;&nbsp; Unilever Company &nbsp;165<BR>1, Company s survey &nbsp;165<BR>2, Competition strategy 167<BR>Section six&nbsp;&nbsp; Nice Group &nbsp;169<BR>1, Company s survey&nbsp; 169<BR>2, Competition strategy&nbsp;170<BR>Section seven&nbsp;&nbsp; Liby Company &nbsp;174<BR>1, Company s survey&nbsp;174<BR>2, Competition strategy 176<BR>Section eight&nbsp;&nbsp; Transfar Group &nbsp;176<BR>1, Company s survey &nbsp;176<BR>2, Competition strategy &nbsp;177<BR>Section nine &nbsp; Aoqili Group 178<BR>Section ten&nbsp; &nbsp;Hengal Detergent Company 179<BR>Section eleven&nbsp;&nbsp; Gige Company &nbsp;180<BR>Section twelve&nbsp;&nbsp; Quanli Group &nbsp;181<BR>Part four&nbsp;&nbsp; Analysis on consumers and marketing <BR>Chapter eight&nbsp;&nbsp; Analysis on consumers behavior 183<BR>Section one&nbsp;&nbsp; Consumption &nbsp;183<BR>1, Habit consumption &nbsp;183<BR>2, Regional difference in brands consumption&nbsp;183<BR>3, Related to the age &nbsp;184<BR>4, Effect of efficacy and price on consumption &nbsp;184<BR>5, Analysis on demand in key functions &nbsp;184<BR>6, Consumers favorite promotions 185<BR>Section two&nbsp;&nbsp; The most common brands list&nbsp;185<BR>Section three&nbsp;&nbsp; Consumers preference in four cities &nbsp;186<BR>Chapter nine&nbsp;&nbsp; Marketing strategy &nbsp;188<BR>Section one&nbsp;&nbsp; Marketing strategy &nbsp;188<BR>1, Price &nbsp;188<BR>2, Pay-back strategy 189<BR>3, Online promotion 191<BR>4, Rebate&nbsp;&nbsp; 193<BR>5, Spreading &nbsp;195<BR>6, Development &nbsp;196<BR>7, Service &nbsp;199<BR>Section two&nbsp;&nbsp; Marketing cases &nbsp;201<BR>1, Development &nbsp;201<BR>2, Challenge of detergent &nbsp;203<BR>Section three&nbsp;&nbsp; Failed cases of joint capital brands &nbsp;205<BR>1, Background &nbsp;206<BR>2, Process &nbsp;208<BR>3, Rethought &nbsp;209<BR>4, Future &nbsp;210<BR>Part five&nbsp;&nbsp; Brand and developing strategy <BR>Chapter ten&nbsp;&nbsp; Analysis on market brands &nbsp;213<BR>Section one&nbsp;&nbsp; Analysis on industrial brands in 2006 &nbsp;213<BR>Section two&nbsp;&nbsp; Competition features&nbsp;213<BR>Section three&nbsp;&nbsp; Leading brands &nbsp;215<BR>1, Competition depth &nbsp;216<BR>2, Key measures &nbsp;217<BR>Section four&nbsp;&nbsp; Key brands &nbsp;218<BR>Section five&nbsp;&nbsp; Brands development&nbsp;251<BR>1, Development of brands &nbsp;251<BR>2, Increase in brands value &nbsp;259<BR>Chapter eleven&nbsp;&nbsp; Analysis and forecast on developing trend of detergents &nbsp;265<BR>Section one&nbsp;&nbsp; Developing trend&nbsp;265<BR>Section two&nbsp;&nbsp; Strategic development &nbsp;266<BR>1, Competition and integration will be main stream&nbsp;266<BR>2, Innovation will be the main force for enterprises development &nbsp;267<BR>3, Information study is the basis of competitivity improving &nbsp;268<BR>4, Unique management strategy will be the key of success in competition &nbsp;269<BR>Section three Competition trend &nbsp;270<BR>1, Foreign capital will be main trend &nbsp;270<BR>2, Local operation is being better &nbsp;270<BR>3, Overseas companies focus on high-end products&nbsp;271<BR>4, Diversified development &nbsp;271<BR>5, Technology-oriented and resource sharing &nbsp;271<BR>6, Mode of competition and integration &nbsp;271<BR>Section four&nbsp;&nbsp; Market development forecastin2007 &nbsp;272<BR>1, The quality problems of phosphorless detergents have become the focus 272<BR>2, Subdivision satisfy personalized demand &nbsp;273<BR>3, Soap detergents is being popular 273<BR>4, The future is not clear &nbsp;278<BR>Chapter twelve&nbsp;&nbsp; Developing strategy and suggestion of detergent market &nbsp;280<BR>&nbsp;Section one&nbsp;&nbsp; Crises 280<BR>1, The real competition is not started &nbsp;280<BR>2, High-end market is developing not very well&nbsp;280<BR>3, The diversification is still under development &nbsp;280<BR>4, Rampancy of pirate products &nbsp;281<BR>5, Effect of price &nbsp;281<BR>6, The pressure from foreign capital companies&nbsp;282<BR>7, Integration and marketing are not strong enough &nbsp;282<BR>8, Brand restriction strategy of foreign capital companies 283<BR>Section two&nbsp;&nbsp; Developing strategy of china local detergent companies &nbsp;285<BR>1, To avoid vicious competition with strategic concept &nbsp;285<BR>2, Suggestion on management of&nbsp;large-sized enterprises 290<BR>Section three&nbsp;&nbsp; Suggestion on management of medium and small-sized enterprises &nbsp;293<BR>1, Competition strategy &nbsp;293<BR>2, The revelation from Tide phenomenon &nbsp;297</P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" align="left" valign="top"></td> <td width="250" align="right" valign="top"> <table width="250" height="73" border="0" cellpadding="0" cellspacing="0" class="kuang3"> <tr> <td width="250" height="71" align="left" valign="top" background="images/jian3.gif"> <form id="form1" name="form1" method="post" action="/search.asp"> <table width="240" border="0" align="right" cellpadding="0" cellspacing="0"> <tr> <td width="219" height="27"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%"></td> <td width="81%">Quick Search</td> </tr> </table></td> <td width="43"></td> </tr> <tr> <td height="30"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%" height="25"></td> <td width="81%" valign="middle"><label> <input name="keyword" type="text" size="20" maxlength="20" /> </label></td> </tr> </table></td> <td><label> <input type="image" name="imageField" src="/images/go.jpg" /> </label></td> </tr> </table> </form> </td> </tr> </table> <table width="250" border="0" cellspacing="0" cellpadding="0"> <tr> <td height="22" align="left" valign="middle" class="kuang4">New reopts </td> </tr> </table> <table width="250" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="250" height="323" align="center" valign="top" class="kuang5"> <table width="248" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="31"></td> <td width="257"></td> </tr> <tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">瀦nbsp;<a href="/report/reports/200809/24/405.html" target="_blank" title="European Markets for Active Ingredients in Skin Care"><font color=""><u>European Markets for Active Ingredients in Skin Care&nbsp;<span class=time>(2008-9-24)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">瀦nbsp;<a href="/report/reports/200807/3/270.html" target="_blank" title="Residential Water Treatment Equipment Markets in China and India"><font color=""><u>Residential Water Treatment Equipment Markets in China and India&nbsp;<span class=time>(2008-7-3)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">瀦nbsp;<a href="/report/reports/200807/2/264.html" target="_blank" title="Strategic Assessment of Indian Health Snacks Industry"><font color=""><u>Strategic Assessment of Indian Health Snacks Industry&nbsp;<span class=time>(2008-7-2)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">瀦nbsp;<a href="/report/reports/200707/6/19.html" target="_blank" title="Report Name: Research Report On China Cosmetics Market, 2004"><font color=""><u>Report Name: Research Report On China Cosmetics Market, 2004&nbsp;<span class=time>(2007-7-6)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">瀦nbsp;<a href="/report/reports/200707/6/10.html" target="_blank" title="Research Report On China Cosmetics Market2006-2007"><font color=""><u>Research Report On China Cosmetics Market 2006-2007&nbsp;<span class=time>(2007-7-6)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr> </table> </td> </tr> </table> </td> </tr> </table> <table width="780" height="100" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td height="107" align="center" valign="middle" background="/images/hou1.gif"><p><label>&copy;</label>2008 China Report Hall. 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