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Research Report On China Fruit Juice Beverage Industry 2006

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<p>[Report Title]: <a title="Research Report On China Fruit Juice Beverage Industry 2006">Research Report On China Fruit Juice Beverage Industry 2006</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Research Report On China Fruit Juice Beverage Industry 2006</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: June 2007</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMS Speedpost</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy: 1500 Electronic:1500</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=20" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>CHAPTER1 A BRIEF INTRODUCTION OF FRUIT JUICE BEVERAGE INDUSTRY&nbsp;1<BR>SECTION I STUDY RANGE OF FRUIT JUICE BEVERAGE INDUSTRY REPORT&nbsp;1<BR>I Definition of Fruit Juice Beverage&nbsp;1<BR>SECTION II ANALYZING THE CHARACTERISTICS OF FRUIT JUICE BEVERAGE INDUSTRY&nbsp;2<BR>I&nbsp; Analyzing Industrial Barriers in Fruit Juice Industry&nbsp;2<BR>II Analyzing Industrial Concentration Ratio in Fruit Juice Industry&nbsp;3<BR>III Analyzing the Life Cycle of Fruit Juice Beverage Industry&nbsp;4<BR>IV Analyzing the Payback Period in Fruit Juice Industry&nbsp;4<BR>V Analyzing Competitive Characteristics in Fruit Juice Industry&nbsp;4</P> <P>CHAPTER 2&nbsp; ANALYZING WORLD FRUIT JUICE BEVERAGE MARKET&nbsp;6<BR>SECTION I ANALYZING WORLD FRUIT JUICE BEVERAGE MARKET SCALE&nbsp;6<BR>I General Review&nbsp;6<BR>II the Situation of Concentrated Cider&nbsp;7<BR>SECTION II ANALYZING THE AMERICA S FRUIT JUICE MARKET&nbsp;7<BR>SECTION III ANALYZING EUROPE S FRUIT JUICE BEVERAGE MARKET&nbsp;8</P> <P>CHAPTER 3 ANALYZING FRUIT JUICE BEVERAGE PRODUCTION IN CHINA&nbsp;9<BR>SECTION I GENERAL SITUATION OF FRUIT JUICE BEVERAGE PRODUCTION IN CHINA&nbsp;9<BR>I Gross Output of Fruit Juice Beverage in China from the year of 2002 to the year of 2005&nbsp;9<BR>II Characteristics of Fruit Juice Beverage Output Growth in China from the year of 2002 to the year of 2004&nbsp;10<BR>SECTION II REGIONAL STRUCTURE OF FRUIT JUICE BEVERAGE OUTPUT&nbsp;10<BR>I Regional Concentration of Output from the year of 2003 to the year of 2005&nbsp;10<BR>II Development Trend of Fruit Juice Production in Different Regions of China from the year of 2003 to the year of 2005&nbsp;12<BR>SECTION III OUTPUT SCALES AND STRUCTURE&nbsp;14<BR>I Analyzing the Output Scales of Fruit Juice Beverage Enterprises in China from the year of 2003 to the year of 2004&nbsp;14<BR>II Movement Trend of Production Scale Distribution of China s Fruit Juice Beverage Enterprises from the year of 2003 to the year of 2005&nbsp;16<BR>SECTION IV CHARACTERISTICS OF FRUIT JUICE BEVERAGE PRODUCTION IN CHINA&nbsp;17<BR>I General Characteristics of Fruit Juice Beverage Production in China&nbsp;17<BR>II Product Characteristics of China s Fruit Juice Beverage&nbsp;17<BR>III Output Concentration Degree of China s Fruit Juice Enterprises during the period from the Year of 2003 to the Year of 2005&nbsp;19</P> <P>CHAPTER 4 ANALYZING THE OPERATION OF CHINA S FRUIT JUICE BEVERAGE INDUSTRY&nbsp;21<BR>SECTION I ANALYZING THE SCALE OF CHINA S FRUIT JUICE BEVERAGE INDUSTRY&nbsp;21<BR>I The Quantity of Fruit Juice Beverage Enterprises and Staff Employed by the industry from 2002 to 2005&nbsp;21<BR>II Asset Sizes and Their Changes in China s Fruit Juice Beverage Industry during the Period from the year of 2002 to the year of 2005&nbsp;21<BR>III Sales Revenues and Their Changes in China s Fruit Juice Beverage Industry during the Period from the year of 1998 to the year of 2005&nbsp;22<BR>SECTION II ANALYZING PROFITABILITY OF CHINA S FRUIT JUICE BEVERAGE INDUSTRY&nbsp;25<BR>I Costs and Expenses in China s Fruit Juice Beverage Industry during the period from the year of 2000 to the year of 2005&nbsp;25<BR>II Profit Structure in China s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005&nbsp;26<BR>III Comparison among Profitability of Enterprises with Different Scales from the year of 2004 to the year of 2005&nbsp;28<BR>SECTION III ANALYZING THE EFFICIENCY IN FRUIT JUICE BEVERAGE INDUSTRY&nbsp;31<BR>I Analyzing the Capital Efficiency from the year of 1998 to the year of 2005&nbsp;31<BR>II Analyzing Labor Efficiency in China s Fruit Juice Beverage Industry from the year of 1998 to the year of 2005&nbsp;32<BR>SECTION IV GENERAL COMPARATIVE STUDY ABOUT FRUIT JUICE BEVERAGE AND SOFT DRINKS&nbsp;33<BR>I Comparison about Their Output from the year of 2002 to the year of 2005&nbsp;33<BR>II Comparison about Scales of Fruit Juice Beverage Enterprises and those of Soft Drinks Enterprises from the year of 2002 to the year of 2005&nbsp;34<BR>III Comparison about Sales Revenues of Fruit Juice Beverage Enterprises and those of Soft Drinks Enterprises from the year of 2002 to the year of 2005&nbsp;35<BR>IV Comparison about Profit in Fruit Juice Beverage Industry and that in Whole Soft Drinks Industry from the year of 2002 to the year of 2005&nbsp;35<BR>V Comparison about Efficiency in Fruit Juice Beverage Industry and that in Whole Soft Drinks Industry from 2002 to 2005&nbsp;36</P> <P>CHAPTER 50ANALYZING MARKET DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA&nbsp;38<BR>SECTION I ANALYZING THE GENERAL MARKET DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA&nbsp;38<BR>I Analyzing the General Market Demand for Fruit Juice Beverage in China from the year of 1998 to the year of 2005&nbsp;38<BR>III Studying the Point of Growth of the Demand for Fruit Juice Beverage in China&nbsp;40<BR>SECTION II ANALYZING THE CHARACTERISTICS OF THE DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA&nbsp;41<BR>I Consumption Market is upgrading.&nbsp;41<BR>II Female Image of Fruit Juice Beverage Brand has won Recognition.&nbsp;42<BR>III Consumption of Fruit Juice Beverage Has Appeared Geographic Characteristics obviously, and most is consumed in Southeast littoral of China.&nbsp;42<BR>IV Fruit Juice Beverage Market in China Has Stepped into Brand Competition Stage.&nbsp;44</P> <P>CHAPTER 6 STUDYING FRUIT JUICE BEVERAGE CONSUMERS IN CHINA&nbsp;45<BR>SECTION I ANALYZING FRUIT JUICE CONSUMPTION FREQUENCY IN CHINA S MAJOR CITIES&nbsp;45<BR>I Comparison about Fruit Juice Consumption Frequency in the Nine Cities of China&nbsp;45<BR>II Analyzing Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Major Cities of China&nbsp;47<BR>SECTION II ANALYZING FRUIT JUICE BEVERAGE CONSUMPTION BEHAVIOR&nbsp;62<BR>I Analyzing Consumption Motives of Fruit Juice Beverage Consumers in Major Cities of China&nbsp;62<BR>II Studying Brand Preference of Fruit Juice Consumers in Major Cities of China&nbsp;72<BR>SECTION III ANALYZING PACKAGING PREFERENCE OF FRUIT JUICE CONSUMERS&nbsp;74<BR>I General Situation of Packaging Preference of Fruit Juice Consumers and Comparison about it in Different Cities of China&nbsp;74<BR>II Studying Packaging Preference of Fruit Juice Consumers in Different Age Ranges in Nine Major Cities of China&nbsp;76<BR>SECTION IV STUDYING HEAVY DRINKERS OF FRUIT JUICE BEVERAGE&nbsp;81<BR>I Age Distribution of Heavy Drinkers of Fruit Juice Beverage&nbsp;81<BR>II Analyzing Influencing Factors of Fruit Juice Beverage Heavy Drinkers?Purchase Decision&nbsp;83</P> <P>CHAPTER 7&nbsp;&nbsp; ANALYZING THE FRUIT BEVERAGE IMPORT AND EXPORT IN CHINA&nbsp;85<BR>SECTION I. ANALYZING THE FRUIT BEVERAGE IMPORT OF CHINA&nbsp;85<BR>I. Analyzing the import volume and value of fruit juice in China&nbsp;85<BR>II. Analyzing the fruit beverage import categories of China&nbsp;86<BR>III. Analyzing the area of import source and demand of fruit beverage in China&nbsp;87<BR>SECTION II ANALYZING THE FRUIT BEVERAGE EXPORT OF CHINA&nbsp;92<BR>I. Analyzing the export volume and value of fruit juice in China&nbsp;92<BR>II Analyzing the export categories of Chinese fruit beverage from 2001 to 2005&nbsp;94<BR>III.&nbsp; The export situation of orange juice in China from 2001 to 2005&nbsp;95<BR>IV.&nbsp; The export situation of pomelo juice in China from 2001 to 2005&nbsp;95<BR>V. The export situation of citrous juice in China from 2001 to 2005&nbsp;97<BR>VI. The export situation pinecider in China from 2001 to 2005&nbsp;98<BR>VII. The export situation grape juice in China from 2001 to 2005&nbsp;100<BR>VIII. The export situation cider in China from 2001 to 2005&nbsp;100<BR>IX. Analyzing the export destinations of fruit beverage in China&nbsp;101<BR>X.&nbsp; Analyzing the export supply area of fruit beverage in China&nbsp;102</P> <P>CHAPTER 8 GENERAL SITUATION OF FRUIT BEVERAGE MARKET IN CHINA&nbsp;103<BR>SECTION I ANALYZING THE EXTERIOR ENVIRONMENT OF FRUIT JUICE BEVERAGE&nbsp;103<BR>I. Economic environment&nbsp;103<BR>II. Policy environment&nbsp;104<BR>III. The debut of industry criterion of  Turbid Cider Concentrate?nbsp;105<BR>SECTION II&nbsp; SWOT ANALYZING OF FRUIT BEVERAGE INDUSTRY IN CHINA&nbsp;106<BR>I. The strengths of fruit beverage industry in China&nbsp;106<BR>II. The weaknesses of fruit beverage industry in China&nbsp;106<BR>III. Analyzing the opportunities of the development of fruit beverage industry in China&nbsp;107<BR>SECTION III THE DEVELOPMENT FEATURES OF CHINESE FRUIT BEVERAGE INDUSTRY&nbsp;108<BR>I. Varieties of the fruit beverage brands and the fierce competition&nbsp;108<BR>II. The new brands compete with the old ones directly, with different advantages&nbsp;109<BR>III. The low market concentration and shortage of strong brands&nbsp;109<BR>IV. There is large dimension for the market and there needs more development&nbsp;109</P> <P>CHAPTER 9 ANALYZING THE REGIONAL MARKET OF FRUIT BEVERAGE IN CHINA&nbsp;110<BR>SECTION I ANALYZING THE FRUIT BEVERAGE MARKET OF NORTH CHINA FROM 2002 TO 2005&nbsp;110<BR>I. Analyzing the fruit beverage industry of North China as a whole&nbsp;110<BR>II. Analyzing the fruit beverage industry in Beijing&nbsp;111<BR>III. Analyzing the fruit beverage industry in Tianjin&nbsp;113<BR>IV. Analyzing the fruit beverage industry in Hebei Province&nbsp;115<BR>V. Analyzing the brand structure of fruit beverage in North China&nbsp;118<BR>SECTION III ANALYZING THE FRUIT BEVERAGE MARKET OF MIDDLE SOUTH CHINA FROM 2002 TO 2005&nbsp;119<BR>I. Analyzing the fruit beverage industry of Middle south China as a whole&nbsp;119<BR>II. Analyzing the fruit beverage industry in Guangdong Province&nbsp;121<BR>III. Analyzing the fruit beverage industry in Henan Province&nbsp;123<BR>IV. Analyzing the fruit beverage industry in Hubei Province&nbsp;126<BR>V Analyzing the brand structure of fruit beverage in Middlesouth China&nbsp;129<BR>SECTION IV ANALYZING THE FRUIT BEVERAGE MARKET OF EAST CHINA FROM 2002 TO 2005&nbsp;133<BR>I. Analyzing the fruit beverage industry of East China as a whole&nbsp;133<BR>II. Analyzing the fruit beverage industry of Shandong Province&nbsp;134<BR>III. Analyzing the fruit beverage industry of Zhejiang Province&nbsp;137<BR>IV. Analyzing the fruit beverage industry of Shanghai&nbsp;140<BR>V. Analyzing the fruit beverage industry of Jiangsu Province&nbsp;143<BR>VI. Analyzing the fruit beverage industry of Jiangxi Province&nbsp;146<BR>VII. Analyzing the brand structure of fruit beverage in East China&nbsp;149<BR>SECTION V ANALYZING THE FRUIT BEVERAGE MARKET IN NORTHWEST CHINA FROM 2002 TO 2005&nbsp;151<BR>I. Analyzing the fruit beverage industry of Northwest China as a whole&nbsp;151<BR>II. Analyzing the fruit beverage industry of Shaanxi Province&nbsp;153<BR>III Analyzing the fruit beverage industry of Sinkiang&nbsp;156<BR>IV. Analyzing the brand structure of fruit beverage in Northwest China&nbsp;159</P> <P>CHAPTER 10 ANALYSIS ON CHINA S FRUIT JUICE BEVERAGE MARKET COMPETITION&nbsp;161<BR>SECTION ?CHARACTERISTICS OF CHINA S FRUIT JUICE BEVERAGE MARKET COMPETITION&nbsp;161<BR>I Three Competing Groups&nbsp;161<BR>II Categories and Brand Competition Status Quo&nbsp;161<BR>III Consumer Subdivision Market Competition&nbsp;162<BR>IV Competitive Regional Market Characteristics&nbsp;162<BR>SECTION ?ANALYSIS ON CHINA'S FRUIT JJUICE BEVERAGE COMPETITION PATTERNS&nbsp;163<BR>I 2001-2005, Brand Competition Pattern Analysis&nbsp;163<BR>IV Profound Analysis on Chinese Fruit Juice Beverage Industry Competition&nbsp;164</P> <P>CHAPTER 11 ANALYSIS ON LEADING ENTERPRISES OF FRUIT JUICE BEVERAGE INDUSTRY&nbsp;166<BR>SECTION ?BEIJING HUIYUAN BEVERAGE &amp; FOOD GROUP&nbsp;166<BR>I Brief Introduction&nbsp;166<BR>II Business Scope&nbsp;167<BR>III 2002-2004, Management Analysis&nbsp;167<BR>SECTION ?BEIJING HUABANG FOOD CO., LTD.&nbsp;176<BR>I General Situation&nbsp;176<BR>II Business Scope&nbsp;177<BR>III 2003-2004, Management Analysis&nbsp;178<BR>SECTION?CHENGDE LOLO GROUP&nbsp;179<BR>I. General Situation&nbsp;179<BR>II. Business Scope&nbsp;179<BR>III 2003-2005, Management Performance Analysis&nbsp;180<BR>SECTION ?HANGZHOU WAHAHA GROUP&nbsp;184<BR>1 Brief Introduction&nbsp;184<BR>II Managing Scope&nbsp;184<BR>III 2003?005 Performance Analysis&nbsp;184<BR>SECTION ?TAIWAN UNI-PRESIDENT GROUP&nbsp;188<BR>I Brief Introduction&nbsp;188<BR>II 2003-2005 General Situation of Uni-President Group Fruit Beverage Industry&nbsp;188<BR>V 2003?005 Uni-President Group Fruit Juice Enterprises Performance&nbsp;189<BR>SECTION ?TAIWAN TINGHSIN (MASTERKONG) GROUP&nbsp;196<BR>I Brief Introduction&nbsp;196<BR>?Business Scope&nbsp;196<BR>?2003?005, Masterkong Major Fruit Juice Enterprise Performance&nbsp;197<BR>?Enterprise Development&nbsp;199<BR>SECTION ?COCA COLA ENTERPRISE&nbsp;199<BR>I Development in China&nbsp;199<BR>II. Development of Fruit Juice Beverage Products in China&nbsp;200<BR>III. 2003-2005 Managing Performance Analysis&nbsp;200<BR>? New Winds of Coca-Cola Fruit Juice Beverages&nbsp;203<BR>SECTION?PEPSI-COLA CORPORATION&nbsp;203<BR>I. Brief Introduction&nbsp;203<BR>II. Development in China&nbsp;203<BR>III. Fruit Juice Beverage Development&nbsp;204<BR>IV 2003?005 Management Analysis&nbsp;205</P> <P>CHAPTER 12 ANALYSIS OF JUICE BEVERAGE SUBSTITUTES&nbsp;207<BR>SECTION ?GENERAL ANALYSIS OF CHINESE SOFT DRINK MARKET&nbsp;207<BR>?Chinese Soft Drink Market Scope&nbsp;207<BR>a!Chinese Soft Drink Industry Structure Change and Analysis&nbsp;207<BR>?Status quo of Chinese soft drink industry&nbsp;209<BR>V Analysis on major enterprises situation in Chinese soft drink industry&nbsp;209<BR>SECTION ?ANALYSIS OF CHINESE CARBONIC ACID BEVERAGE MARKET&nbsp;211<BR>I 2001-2005 Market development&nbsp;211<BR>III 2003?005 Production change and analysis of Chinese carbonic acid beverage&nbsp;212<BR>IV 2003?005 Analysis on carbonic acid beverage manufacturing scale&nbsp;214<BR>V 2004 Profit analysis on carbonic acid beverage industry&nbsp;215<BR>SECTION ?ANALYSIS ON CHINESE DRINKING WATER MARKET&nbsp;216<BR>I 2002?005 Drinking water production analysis&nbsp;216<BR>II Drinking water regional production&nbsp;216<BR>III Analysis on drinking water manufacturing scale, 2002?005&nbsp;217<BR>IV Analysis on drinking water industry profit, 2002?005&nbsp;218<BR>V Analysis on drinking water production concentration degree, 2003?005&nbsp;219<BR>SECTION ?ANALYSIS ON CHINESE TEA BEVERAGE MARKET&nbsp;220<BR>I 2001?005 Chinese tea beverage market scale&nbsp;220<BR>SECTION ?ANALYSIS ON CHINA MILK BEVERAGE AND PLANT PROTEIN BEVERAGE MARKET&nbsp;221<BR>I China whole milk beverage market development, 2001?005&nbsp;221<BR>II Major product&nbsp;223<BR>III Analysis on the performance of the industry&nbsp;223<BR>SECTION ?ANALYSIS ON CHINESE FUNCTIONAL BEVERAGE MARKET&nbsp;224<BR>I 2001?005 Chinese functional beverage market scale&nbsp;224<BR>II The functional beverage market situation of the world&nbsp;225</P> <P>CHAPTER 13 RELATIVE INDUSTRY OF CHINESE JUICE BEVERAGE FRUIT INDUSTRY&nbsp;227<BR>I 2002?005 Fruit production&nbsp;227<BR>II 2004?005 Fruit price&nbsp;227</P> <P>CHAPTER 14 ANALYSIS ON FRUIT BEVERAGE MARKETING&nbsp;229<BR>I Current marketing channel of juice beverage industry&nbsp;229<BR>II Main points on channel maintenance&nbsp;230<BR>III Catering Channel in Fruit Juice Beverage&nbsp;231</P> <P>CHAPTER 15 DEVELOPMENT TREND AND INVESTMENT ANALYSIS FRUIT JUICE BEVERAGE INDUSTRY&nbsp;232<BR>SECTION ?DEVELOPMENT TREND OF FRUIT JUICE BEVERAGE INDUSTRY&nbsp;232<BR>I Consumption Winds of Fruit Juice Beverage&nbsp;232<BR>II Directions of Product Development&nbsp;233<BR>III Market Competition Trend&nbsp;233<BR>SECTION a!ANALYSIS ON INVESTMENT IN BEVERAGE INDUSTRY&nbsp;234</P> <P>Table Of Contents</P> <P>Table 1&nbsp; Sketch Map of the Concentration Ratio in China s Fruit Juice Beverage Industry in 2004&nbsp;3<BR>Table 2&nbsp; Annual Consumption Volume of Cider in the World from 1988 to 2007&nbsp;6<BR>Table 3&nbsp; Fruit Juice and Fruit Juice Beverage Outputs in China from the year of 2002 to the year of 2005&nbsp;9<BR>Table 4&nbsp; Annual Growth Rates of Fruit Juice and Fruit Juice Beverage Output in China from the year of 2002 to the year of 2004&nbsp;10<BR>Table 5&nbsp; A List of Fruit Juice and Fruit Juice Beverage Output in Provinces (or Cities) of China from the year of 2003 to the year of 2005&nbsp;11<BR>Table 6&nbsp; A Proportion Chart about Fruit Juice and Fruit Juice Beverage Output in Different Regions of China from January to September of the year of 2005&nbsp;12<BR>Table 7&nbsp; Comparison between the Annual Growth Rates of Fruit Juice and Fruit Juice Beverage Output in Guangdong Province, Shanxing Province and Beijing City and the Industrial Average Level in China&nbsp;13<BR>Table 8&nbsp; Comparison among China s Fruit Juice Beverage Enterprises Whose Annual Sales Revenue was More Than Five Million RMB Yuan in the year of 2004&nbsp;14<BR>Table 9&nbsp; Quantity Proportion Chart of China s Fruit Juice Beverage Enterprises with Different Production Scales in the year of 2004&nbsp;15<BR>Table 10&nbsp; Output Proportion Chart of China s Fruit Juice Beverage Enterprises with Different Production Scales in the year of 2004&nbsp;15<BR>Table 11&nbsp; Changes of Production Scales and Structure in China s Fruit Juice Beverage Industry in 2004&nbsp;16<BR>Table 12&nbsp; Analyzing the Output Concentration Degree of China s Fruit Juice Enterprises during the Period from the Year of 2003 to the Year of 2005&nbsp;19<BR>Table 13&nbsp; Output Proportion Changes of China s Major Fruit Juice Enterprises during the Period from the Year of 2003 to the Year of 2005&nbsp;20<BR>Table 14&nbsp; The Quantity of Fruit Juice Beverage Enterprises whose Annual Sales Revenue was more than Five Million RMB Yuan, and the Staff Employed by them in 2004&nbsp;21<BR>Table 15&nbsp; Asset Sizes and Their Changes in China s Fruit Juice Beverage Industry during the Period from the year of 2002 to the year of 2005&nbsp;22<BR>Table 16&nbsp; A Chart about Sales Revenue Changes in China s Fruit Juice Beverage Industry during the Period from the year of 1998 to the year of 2005&nbsp;23<BR>Table 17&nbsp; Sales Revenue Scale Distribution of China s Fruit Juice Beverage Industry in 2004&nbsp;23<BR>Table 18&nbsp; Sales Revenue Scale Distribution of China s Fruit Juice Beverage Industry during the Period from January to September, 2005&nbsp;24<BR>Table 19&nbsp; Analyzing the Costs and Expenses in China s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005&nbsp;25<BR>Table 20&nbsp; Profit Margin Changes in China s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005&nbsp;26<BR>Table 21&nbsp; A Chart about Growth Rate of Profit in China s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005&nbsp;27<BR>Table 22&nbsp; Analyzing Industrial Profitability Indexes in China s Fruit Juice Beverage Industry during the period from the year of 2002 to the year of 2005&nbsp;28<BR>Table 23&nbsp; Analyzing Profit Scales of China s Fruit Juice Beverage Enterprises in the year of 2004&nbsp;29<BR>Table 24&nbsp; Analyzing Profit Scales of China s Fruit Juice Beverage Enterprises during the period from January to September of the year of 2005&nbsp;30<BR>Table 25 Comparison among Deficit-ridden Enterprises Ratios in Groups with Different Scales in China s Fruit Juice Beverage Industry in the year of 2004&nbsp;31<BR>Table 26&nbsp; The Trend Line of Current Assets Turnover in China s Fruit Juice Beverage Industry from the year of 1998 to the year of 2005&nbsp;32<BR>Table 27&nbsp; Comparison about Labor Productivity in the Fruit Juice Beverage Industry from the year of 2003 to the year of 2004&nbsp;33<BR>Table 28 Comparison about Output of Fruit Juice Beverage and Soft Drinks from the year of 2002 to the year of 2005&nbsp;33<BR>Table 29&nbsp; Comparison between the Asset Scales in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005&nbsp;34<BR>Table 30&nbsp; Comparison between Sales Revenue in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005&nbsp;35<BR>Table 31&nbsp; Comparison between Total Profit in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005&nbsp;36<BR>Table 32&nbsp; Comparison between Sales Revenue per Capita in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005&nbsp;36<BR>Table 33&nbsp; Comparison between Profit per Capita in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005&nbsp;37<BR>Table 34&nbsp; Development Trend Line of Market Demand for Fruit Juice Beverage in China from the year of 1998 to the year of 2005&nbsp;39<BR>Table 35&nbsp; The Trend Line of Sales Revenue Growth in China s Fruit Juice Beverage Industry from 1996 to 2004&nbsp;39<BR>Table 36&nbsp; Comparison among Penetration Ratios of Fruit Juice Beverage in China s Nine Major Cities in the year of 2003 and the year of 2004&nbsp;40<BR>Table 37&nbsp; Comparison among Consumer Usage Frequency of Fruit Juice Beverage in China s Nine Major Cities in the year of 2003 and the year of 2004&nbsp;41<BR>Table 38&nbsp; Market Penetration Degree of Fruit Juice Beverage in Different Cities&nbsp;43<BR>Table 39 Comparison about Fruit Juice Consumption Frequency in the Nine Major Cities of China&nbsp;46<BR>Table 40 Comparison about Fruit Juice Consumption Frequency in Major Cities of China&nbsp;47<BR>Table 41 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Beijing City&nbsp;48<BR>Table 42 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Beijing City&nbsp;48<BR>Table 43 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Shanghai City&nbsp;49<BR>Table 44 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Shanghai City&nbsp;50<BR>Table 45 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Guangzhou City&nbsp;51<BR>Table 46&nbsp; Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Guangzhou City&nbsp;52<BR>Table 47&nbsp; Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Chengdu City&nbsp;53<BR>Table 48&nbsp; Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Chengdu City&nbsp;54<BR>Table 49&nbsp; Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Chongqing City&nbsp;55<BR>Table 50&nbsp; Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Chongqing City&nbsp;56<BR>Table 51 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Wuhan City&nbsp;56<BR>Table 52&nbsp; Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Wuhan City&nbsp;57<BR>Table 53&nbsp; Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Xi an City&nbsp;58<BR>Table 54&nbsp; Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Xi an City&nbsp;59<BR>Table 55 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Shenyang City&nbsp;59<BR>Table 56&nbsp; Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Shenyang City&nbsp;60<BR>Table 57&nbsp; Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Nanjing City&nbsp;61<BR>Table 58&nbsp; Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Nanjing City&nbsp;62<BR>Table 59 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Beijing City&nbsp;63<BR>Table 60&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Beijing City&nbsp;63<BR>Table 61&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Shanghai City&nbsp;64<BR>Table 62&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Shanghai City&nbsp;64<BR>Table 63&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Guangzhou City&nbsp;65<BR>Table 64&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Guangzhou City&nbsp;65<BR>Table 65&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Chengdu City&nbsp;66<BR>Table 66&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chengdu City&nbsp;66<BR>Table 67&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Chongqing City&nbsp;67<BR>Table 68&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chongqing City&nbsp;67<BR>Table 69&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Wuhan City&nbsp;68<BR>Table 70&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chongqing City&nbsp;68<BR>Table 71&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Xi an City&nbsp;69<BR>Table 72&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Xi an City&nbsp;69<BR>Table 73&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Shenyang City&nbsp;70<BR>Table 74&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Shengyang City&nbsp;70<BR>Table 75&nbsp; Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Nanjing City&nbsp;71<BR>Table 76&nbsp; Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Nanjing City&nbsp;71<BR>Table 77&nbsp; Comparison about Brand Switching Habit of Fruit Juice Consumers in Major Cities of China&nbsp;72<BR>Table 78&nbsp; Percentage Taken by Fruit Juice Beverage Consumers Fixing Their Consumption to One Brand in Major Cities of China&nbsp;73<BR>Table 79&nbsp; Percentage Taken by Fruit Juice Beverage Consumers Fixing Their Consumption to Two or Three Brands in Major Cities of China&nbsp;73<BR>Table 80&nbsp; Percentage Taken by Fruit Juice Beverage Consumers Who Don t Fix Their Consumption to Any Brand in Major Cities of China&nbsp;74<BR>Table 81&nbsp; Comparison about Packaging of Most Frequently Drunk Fruit Juice Beverage&nbsp;75<BR>Table 82&nbsp; Comparison about Packaging Preference of Fruit Juice Consumers in Nine Major Cities of China&nbsp;75<BR>Table 83&nbsp; Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Beijing toward Most Frequently Drunk Fruit Juice Beverage&nbsp;76<BR>Table 84 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shanghai toward Most Frequently Drunk Fruit Juice Beverage&nbsp;77<BR>Table 85&nbsp; Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Guangzhou toward Most Frequently Drunk Fruit Juice Beverage&nbsp;77<BR>Table 86&nbsp; Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Chengdu toward Most Frequently Drunk Fruit Juice Beverage&nbsp;78<BR>Table 87 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Chongqing toward Most Frequently Drunk Fruit Juice Beverage&nbsp;79<BR>Table 88 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Wuhan toward Most Frequently Drunk Fruit Juice Beverage&nbsp;79<BR>Table 89 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Xi an toward Most Frequently Drunk Fruit Juice Beverage&nbsp;80<BR>Table 90 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shenyang toward Most Frequently Drunk Fruit Juice Beverage&nbsp;80<BR>Table 91 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shenyang toward Most Frequently Drunk Fruit Juice Beverage