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<tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="Strategic Analysis of the North American Probiotics Markets: Human Nutrition">Strategic Analysis of the North American Probiotics Markets: Human Nutrition</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Human Nutrition</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: July 2008</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">EMAIL electronic version: $ 6,000 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=289" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P><STRONG>Table of Contents<BR>C h a p t e r 1</STRONG><BR>Executive Summary<BR>Market Overview 1-1<BR>Introduction 1-1<BR>Scope of Research 1-2<BR>Research Methodology 1-2<BR>Segmentation Rationale 1-3<BR>Summary of Major Findings 1-3<BR>Market Growth and Opportunities 1-3<BR>Market Challenges Drivers and Restraints 1-5<BR>Key Industry Challenges 1-5<BR>Key Market Drivers 1-6<BR>Key Market Restraints 1-7<BR>Product and Application Trends 1-8<BR>Competitive Analysis 1-8<BR>Conclusions and Recommendations 1-10</P> <P><STRONG>C h a p t e r 2</STRONG><BR>Introduction to the Industry<BR>Market Overview 2-1<BR>Introduction 2-1<BR>Commercial Strains 2-2<BR>Types of Available Probiotic Strains 2-2<BR>Product Type and Applications 2-5<BR>Introduction 2-5<BR>Probiotic Yogurt and its Forms 2-5<BR>Probiotic Dietary Supplements 2-6<BR>Other Probiotic Food Products 2-6<BR>Probiotics and Health 2-7<BR>Possible Health Benefits Associated with Probiotics 2-7<BR>Irritable Bowel Syndrome (IBS) 2-7<BR>Modulation of the Immune System 2-8<BR>Prevention of select allergies (e.g. atopic dermatitis) 2-8<BR>Lactose Intolerance 2-9<BR>Vaginitis 2-9<BR>Legislation 2-10<BR>United States of America 2-10<BR>Canada 2-11<BR>Industry Structure 2-12<BR>The Supply Chain 2-12<BR>Key Suppliers 2-14<BR>Licensor 2-14<BR>Biobalance Corporation 2-14<BR>BioGaia Biologics AB 2-15<BR>Oragenics, Inc. 2-16<BR>Probi AB 2-16<BR>UREX Biotech 2-17<BR>Multinational Ingredient Companies 2-18<BR>Chr. Hansen A/S 2-18<BR>Danisco 2-18<BR>DSM Nutritionals 2-19<BR>Institut Rosell/Lallemand 2-19<BR>Medipharm USA 2-20<BR>Bulk Producers/Technology providers/Manufacturers for Private Labels 2-20<BR>Abiasa Bioingredients Inc. 2-20<BR>Cell Biotech Co. Ltd. 2-20<BR>Harmonium International Inc 2-21<BR>Nutraceutix Inc. 2-21<BR>Sabinsa Corporation 2-21<BR>UAS Laboratories 2-22<BR>Captive user/Processor 2-22<BR>Morinaga Milk Industry Co. , Ltd. 2-22<BR>Valio Ltd. 2-23<BR>Wakunaga of America Co. , Ltd. 2-23<BR>Distributor/Marketing Company 2-24<BR>Amerifit Nutrition 2-24<BR>Industry Dynamics 2-24<BR>Competitive Framework 2-24<BR>Entry BarriersHigh for suppliers, Low for food and supplement manufacturers. 2-25<BR>Threat of SubstitutesMedium threat for both suppliers and end-users of probiotics 2-26<BR>Bargaining Power of SuppliersMedium 2-27<BR>Bargaining Power of BuyersMedium 2-28<BR>Intensity of RivalryMedium for both suppliers and end-users of probiotics 2-29<BR>Examples of Technology and Product Developments 2-30<BR>Examples of New Product Launches 2-31<BR>Mergers and Acquisitions 2-35<BR>Academic and Research Initiatives 2-37<BR>List of Glossary and Acronymns 2-37<BR>Glossary of Terms 2-37<BR>List of Acronyms 2-40</P> <P><STRONG>C h a p t e r 3</STRONG><BR>Industry Challenges<BR>Industry Challenges 3-1<BR>Challenges Influencing the Total Probiotics Market 3-1<BR>Large Investments in a Speculative Market Poses Threat 3-2<BR>Low Consumer Awareness Hampers Market Potential 3-2<BR>Unresolved Quality Control Issues Delay Progress 3-2<BR>Lack of Product Standards Lowers Entry Barriers 3-3<BR>Changing and Increasing Demands from Processors 3-3<BR>Lengthy Regulatory Approval Process Demotivates Market Participants 3-3<BR>Issues with Logistics and Distribution 3-4<BR>Difficulties in Product Development Delays Product Spread 3-4<BR>External Factors Affecting Raw Material Cost Flatten Market Attractiveness 3-4</P> <P><STRONG>C h a p t e r 4</STRONG><BR>Strategic Analysis of the Total Probiotics Market<BR>Introduction to the Total Probiotics Market 4-1<BR>Market Overview 4-1<BR>Market Engineering Measurement Analysis 4-2<BR>Market Drivers 4-3<BR>Better Marketing Strategies Promote Consumer Awareness 4-3<BR>Development of New Applications for Probiotic Strains Expands Consumer Choice 4-4<BR>Endorsements From Healthcare Providers Build Consumer Trust 4-4<BR>Consumer Concern for Health and Wellness Promotes Increased Consumer Interest 4-5<BR>Technological Breakthroughs Advance Product Innovation 4-5<BR>Formation of Synergies Amongst Companies Maximize Resources 4-5<BR>Market Restraints 4-6<BR>Legislative Restrictions and Regulatory Approval Dissuades Processors 4-6<BR>Relatively High Cost of Probiotics Deters Market Growth 4-6<BR>Forecasts for the Total North American Probiotics Market 4-7<BR>Market Forecasts 4-7<BR>Revenues by Product Type 4-9<BR>Pricing and Margin Analysis 4-10<BR>Product and Application Trends 4-12<BR>Competitive Analysis 4-14<BR>Competitive Structure 4-14<BR>Tiers of Competition/Types of Competitors 4-15<BR>Tier 1Strain Licensor 4-15<BR>Tier 2Multinational Ingredient Companies 4-15<BR>Tier 3Bulk Producers/Technology Providers/ Manufacturers for Private Labels 4-15<BR>Tier 4Captive User/ Processors/Semi-Finishers 4-15<BR>Tier 5Distributor/Marketing Company 4-16<BR>Competitive Factors 4-16</P> <P><STRONG>C h a p t e r 5</STRONG><BR>Strategic Analysis of the Probiotic Food Market<BR>Introduction to the Probiotic Food Market-Yogurt 5-1<BR>Market Overview 5-1<BR>Market Engineering Measurement Analysis 5-3<BR>Market Drivers 5-5<BR>Palatability of the Finished Product Propels Volume Growth 5-5<BR>Promotions and Alternative Marketing Options Heightens Awareness 5-6<BR>Profitable Products Attracts More Product Manufacturers 5-6<BR>Pursuit of Health and Wellness Increases Interest 5-7<BR>Potency Retains Customers 5-7<BR>Product Innovation in Application Formats Fuels Revenue and Volume Growth 5-7<BR>Portable Portions that Offer Convenience Boosts Market Growth 5-8<BR>Programs Endorsed by the Government Promotes Consumption 5-8<BR>Market Restraints 5-9<BR>Relatively High Cost of Probiotics Daunt Consumers 5-9<BR>Inefficient Distribution Impede Market Growth 5-9<BR>Acquired Taste for Some Probiotic Products Prevents Consumer Purchases 5-10<BR>Forecasts for the Probiotic Food Market-Yogurt 5-10<BR>Market Forecasts 5-10<BR>Pricing Analysis and Trends 5-12<BR>Competitive Analysis 5-13<BR>Competitive Structure 5-13<BR>Types of Competitors and Tiers of Competition 5-15<BR>Major Industry Activities 5-16<BR>Distribution Structure 5-16<BR>Key End-user Groups 5-16<BR>Competitive Factors 5-17<BR>Market Share Analysis 5-18<BR>Introduction to Other Probiotic Foods Market 5-20<BR>Market Overview 5-20<BR>Kefir 5-23<BR>Fluid Milk 5-24<BR>Cheese 5-24<BR>Cultured Soymilk 5-24<BR>Infant Formula 5-25<BR>Cereal 5-25<BR>Peanut butter wafers 5-25<BR>Bars 5-25<BR>Snackfoods 5-26<BR>Fruit juice 5-26<BR>Sweetener 5-26<BR>Therapeutic products 5-26<BR>Oral health 5-27<BR>Market Trends 5-27</P> <P><STRONG>C h a p t e r 6</STRONG><BR>Strategic Analysis of the Dietary Supplement Probiotics Market<BR>Introduction 6-1<BR>Market Overview 6-1<BR>Market Engineering Measurement Analysis 6-3<BR>Market Drivers 6-4<BR>Higher Stability and Longer Shelf-Life Offers More Convenience 6-4<BR>Endorsement from Healthcare Providers Adds Credibility 6-4<BR>Natural Affinity for Supplements Promotes Demand 6-5<BR>Effective Marketing Channels and Distribution Network Encourage Purchases 6-5<BR>Higher Potency Equates to Higher Perceived Value 6-5<BR>Lack of Product Regulation Lowers Entry Barriers 6-5<BR>Growing Interest from Pharmaceutical Companies Expands the Market 6-6<BR>Market Restraints 6-6<BR>Nonexistent Standards that Check for Viability Erodes Consumer Trust 6-7<BR>Presence of Substitute Products Compete for Market Share 6-7<BR>Response Rate Discourages Consumer Purchases 6-8<BR>Ineffective Marketing Fails to Communicate with Consumers 6-8<BR>Relatively High Cost of Probiotic Supplements Discourage Trial Purchases 6-9<BR>Forecasts for the Dietary Supplement Probiotics Market 6-9<BR>Market Forecasts 6-9<BR>Pricing Analysis and Trends 6-12<BR>Competitive Analysis 6-13<BR>Competitive Structure 6-13<BR>Types of Companies and Tiers of Competition 6-14<BR>Distribution Structure 6-14<BR>Competitive Factors 6-15<BR>Market Share Analysis 6-16</P> <P><STRONG>C h a p t e r 7</STRONG><BR>Recommendations<BR>Market Opportunities 7-1<BR>Market Opportunity 7-1<BR>Critical Success Factors 7-3<BR>Critical Success Factors 7-3<BR>Educate Buyers 7-4<BR>Constant product innovation and improvement 7-5<BR>Collaboration amongst tier participants 7-5<BR>Superior Customer Service 7-5<BR>Offer a complete product portfolio in key market segments 7-6<BR>Ensure speed to market new product development (NPD) items 7-6<BR>Knowledge source in the whole manufacturing value chain from R&amp;D to production to marketing 7-6<BR>Capitalize on global expertise but offer personalized service 7-7<BR>Offer competitive pricing 7-7<BR>Strategic Recommendations 7-7</P> <P><STRONG>C h a p t e r 8</STRONG><BR>Key Market Participants<BR>Key Industry Participants 8-1<BR>Manufacturers and Suppliers 8-1<BR>Food or Supplement Manufacturers 8-1<BR>Probiotic Suppliers/Distributors 8-6</P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" align="left" valign="top"></td> <td width="250" align="right" valign="top"> <table width="250" height="73" border="0" cellpadding="0" cellspacing="0" class="kuang3"> <tr> <td width="250" height="71" align="left" valign="top" background="images/jian3.gif"> <form id="form1" name="form1" method="post" action="/search.asp"> <table width="240" border="0" align="right" cellpadding="0" cellspacing="0"> <tr> <td width="219" height="27"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%"></td> <td width="81%">Quick Search</td> </tr> </table></td> <td width="43"></td> </tr> <tr> <td height="30"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%" height="25"></td> <td width="81%" valign="middle"><label> <input name="keyword" type="text" 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Strategic Analysis of the North American Probiotics Markets: Human Nutrition

No:yb08-289   China Report Hall   [Print]   [Recommend to friend]