ResearchReportonInvestmentValueofFruitDeepProcessingIndustryinChinafrom2006to2008市場研究報告-Research Report on the Market Environment and Competition of China’s Bean Milk Powder from 2007 to 2008-研究報告-市場研究報告

Chapter One. General Introduction
Section one. Aim of the report
Section two. Research scope
Section three. Research areas
Section four. Data source
Section five. Research method
Section six. System of market competitiveness references
Chapter Two. Analysis on Soybean and Their Values
Section one. Analysis on value of nutrition and health keeping
Section two. Analysis on value of commercial value
Section three. Category of bean milk
Chapter Three. Research on Macro-economic Environment of Domestic Bean Milk Industry
Section one. Relative policies and regulations
Section two. Standards
Section three. Technology environment
Chapter Four. Research on Marketing of Domestic Bean Milk Industry
Section one. Soybean supply
Section two. Soybean production in China
Section three. Overall supply of China’s soybean supply
Section four. Analysis on production and supply of domestic solid drink and bean milk
Section five. Analysis on developing trend from 2000 to 2006
Section six. Analysis on major producing provinces from 2002 to 2006
Section seven. Comparison analysis with other industries in 2007
Chapter Five. Sales Channels of Domestic Bean Milk
Section one. Structure
Section two. Features and system
Section three. Analysis on dealers
Section four. Suggestions on marketing channels
Section five. Analysis on domestic prices
Section six. Range of price rise of different sales section
Section seven. Analysis on market prices of retail terminals
Chapter Six. Research on Competition Environment of Bean Milk Industry
Section one. Situation of domestic rivals
Section two. Distribution of rivals
Section three. Market shares of major rival brands
Section four. Research on leading brand enterprises
1. Weiwei Group
2. Wandashan Dairy
3. Yili Group
4. Feihe
5. Bingquan Dairy Co.

Section five. SWOT analysis on bean milk powder and replacement
1. Milk powder
2. Liquid milk
3. Traditional bean products
4. Other soft drink

Chapter Seven. Prediction of Future Development Trend of Bean Milk Powder Industry
Section one. Primary evaluation of China’s bean milk powder market
Section two. Prediction of developing trend of China’s bean milk powder market
Section three. Suggestion on entrance of enterprises into soybean deep processing market
Section four. Suggestion on strategy of entrance into soybean deep processing market
Chapter Eight. Analysis on Overall Consumer Perception Quality of Bean Milk Powder Industry
Section one. Assessment of quality
Section two. Analysis on overall competition
Chapter Nine. Analysis on Perception Quality of Major Brands of Bean Milk Powder Industry
Section one. Overall assessment of major brands by consumer perception
1. Weiwei
2. Heiniu
3. Wandashan
4. Yashili
5. Yili
6. Feihe
7. Bingquan

Section two. Assessment result of quality references of major brands
1. Weiwei
2. Heiniu
3. Wandashan
4. Yashili
5. Yili
6. Feihe
7. Bingquan

Chapter Ten. Comparison of Product Quality of Major Brands of Bean Milk Powder Industry
Section one. Comparative analysis of quality references of major brands
1. Comparison of nutrition
2. Comparison of wrapping
3. Comparison of taste
4. Comparison of smell
5. Comparison of outlook
6. Comparison of dissolve capacity
7. Comparison of convenience of purchase

Section two. Analysis on overall assessments
Section three. Analysis on important features
Chapter Eleven. Analysis on Consumer Group Components of Major Brands of Bean Milk Powder Industry
Section one. Overall analysis
Section two. Weiwei
Section three. Heiniu
Section four. Wandashan
Section five. Yashili
Section six. Yili
Section seven. Feihe
Section eight. Bingquan

Chapter Twelve. Analysis on Market Opportunities of Bean Milk Powder Industry
Section one. Analysis on quality references of bean milk powder products in subdivided markets
1. Result by genders
2. Result by ages
3. Result by education
4. Result by income
5. Result by regions

Section two. Comparative analysis on quality assessment in subdivided markets
1. Result by genders
2. Result by ages
3. Result by education
4. Result by income
5. Result by regions

Section three. Analysis on strengths and weakness and market opportunities of major brands
1. Result by genders
2. Result by ages
3. Result by income
4. Result by regions

Chapter Thirteen. Advice and Suggestions of Consumers
Section one. Weiwei
Section two. Heiniu
Section three. Wandashan
Section four.. Yashili
Section five. Yili
Section six. Feihe
Section seven. Bingquan
Chapter Fourteen. Conclusion

Catalogue of tables
Table 1. Comparison list on protein of soybean and other major food
Table 2. Quantity of amino acid from different protein
Table 3. Quantity demand for amino acid by age
Table 4. PDCASS of different food protein
Table 5. Deep processing of China’s soybean from 2000 to 2006
Table 6. Prices of domestic and imported protein powder products in Beijing terminal markets
Table 7. List of comprehensive use profits of bean products
Table 8. Catalogue of products of Weiwei group
Table 9. Trend of production volume of China’s soybean
Table 10. Planting areas and production volume of soybean in the world
Table 11. Provinces with soybean production of over 0.5 million tons in 2006
Table 12. Distribution of major soybean production provinces in China
Table 13. Overall supply of China’s soybean from 2000 to 2006
Table 14. Comparison of per capita production/possession of agriculture products of China and the world
Table 15. Per capita soybean resource of the world and major planting countries in 2006
Table 16. Developing trend of China’s solid drink and bean milk powder manufacturing industry from 2000 to 2006
Table 17. Distribution of enterprise areas of solid drink and soybean milk powder
Table 18. Change of employees in major provinces of solid drink and bean milk powder from 2002 to 2006
Table 19. Production situation of major provinces from 2002 to 2006
Table 20. Income of major provinces from 2002 to 2006
Table 21. Profits of enterprises in major provinces from 2002 to 2006
Table 22. Number of enterprises and loss percentage in 2006
Table 23. Production and soft drink and dairy products in 2006
Table 24. Comparison of profiting ability of solid drink and other soft drink and dairy industry in 2006
Table 25. Mode of sales channels structure of bean milk powder
Table 26. Mode of sales channels organization of bean milk powder
Table 27. Function features of different sales sections
Table 28. Ratio of chosen supply of enterprise by retailers
Table 29. Ratio of chosen supply of agents by retailer
Table 30. List of major elements retailers should consider
Table 31. Percentage of expected service of retailers
Table 32. Analysis on prices on terminal markets
Table 33. Ranking of bean milk powder sales in Aug. 2003
Table 34. Regional distribution of Weiwei Group
Table 35. Organization of Weiwei group
Table 36. Major references of Weiwei group from 2000 to 2006
Table 37. Major references of Wandashan from 2000 to 2006
Table 38. Top ten dairy enterprises of sales in 2006
Table 39. Regional distribution of Yili Group
Table 40. Major references of Yili group from 2000 to 2006
Table 41. Major references of Feihe from 2000 to 2006
Table 42. Organization of Bingquan
Table 43. Marketing network of Bingquan
Table 44. Major references of Bingquan from 2000 to 2006
Table 44. Overall consumer perception assessment
Table 46. Perception assessment and impact of product quality
Table 47. Relationship of brand image and product quality
Table 48. Relationship of product quality and performance-price ratio
Table 49. Relationship of brand image and performance-price ratio
Table 50. Marks of overall assessment references of Weiwei bean milk powder
Table 51. Marks of overall assessment references of Heiniu bean milk powder
Table 52. Marks of overall assessment references of Wandashan bean milk powder
Table 53. Marks of overall assessment references of Yashili bean milk powder
Table 54. Analysis on consumer group of Yili group bean milk powder
Table 55. Analysis on consumer group of Feihe group bean milk powder
Table 56. Analysis on consumer group of Bingquan bean milk powder
Table 57. Marks of quality references and their impact on product quality of Weiwei
Table 58. Marks of quality references and their impact on product quality of Heiniu
Table 59. Marks of quality references and their impact on product quality of Wandashan
Table 60. Marks of quality references and their impact on product quality of Yashili
Table 61. Analysis on consumer group of Yili group bean milk powder
Table 62. Analysis on consumer group of Feihe group bean milk powder
Table 63. Analysis on consumer group of Bingquan group bean milk powder
Table 64. Comparison of assessment on nutrition of major brands by consumers
Table 65. Comparison of assessment on wrapping of major brands by consumers
Table 66. Comparison of assessment on taste of major brands by consumers
Table 67. Comparison of assessment on smell of major brands by consumers
Table 68. Comparison of assessment on outlook of major brands by consumers
Table 69. Comparison of assessment on dissolution of major brands by consumers
Table 70. Comparison of assessment on purchase convenience of major brands by consumers
Table 71. Perception quality of products of bean milk powder industry
Table 72. Comparison of overall perception quality of major brands
Table 73. Comprehensive comparison of assessment on ingredients and wrapping of major brands by customers

Table 74. Structure of consumers by gender
Table 75. Structure of consumers by age
Table 76. Structure of consumers by education
Table 77. Structure of consumers by family income
Table 78. Assessment of quality references by male consumers
Table 79. Assessment of quality references by female consumers
Table 80. Assessment of quality references by consumers from 18 to 24
Table 81. Assessment of quality references by consumers from 25 to 34
Table 82. Assessment of quality references by consumers from 35 to 44
Table 83. Assessment of quality references by consumers from 45 to 59
Table 84. Assessment of quality references by consumers above 60
Table 85. Assessment of quality references by consumers from eastern regions
Table 86. Assessment of quality references by consumers from central regions
Table 87. Assessment of quality references by consumers from western regions
Table 88. Differences of nutrition assessment of major brands by male consumers
Table 89. Differences of nutrition assessment of major brands by female consumers
Table 90. Differences of wrapping assessment of major brands by male consumers
Table 91. Differences of wrapping assessment of major brands by female consumers
Table 92. Differences of nutrition assessment of major brands by eastern consumers
Table 93. Differences of nutrition assessment of major brands by central consumers
Table 94. Differences of nutrition assessment of major brands by western consumers
Table 95. Differences of wrapping assessment of major brands by eastern consumers
Table 96. Differences of wrapping assessment of major brands by central consumers
Table 97. Differences of wrapping assessment of major brands by western consumers
Table 98. Advice and suggestions on Weiwei
Table 99. Advice and suggestions on Heiniu
Table 100. Advice and suggestions on Wandashan
Table 101. Advice and suggestions on Yashili
Table 102. Analysis on consumer groups of Yili
Table 103. Analysis on consumer groups of Feihe
Table 104. Analysis on consumer groups of Bingquan